Shortening URLs allows you to connect with your audience, circumvent word count limits on SMS, social platforms like Twitter, and track performance. The downside for marketers is that many online platforms have a word count limit, so the last thing you want is to share a very long URL. An URL shortener is very fast and can help get past any of those limits. Aside from that, it can also bring excellent benefits, like the ones below!
You can track the URL performance
Maybe the best thing about using a free link shortener is that you can track URL performance. URL shortening services also offer a breakdown of demographics, location, gender, clicks, and other relevant information. You can use this to understand your audience better and further adapt your content. It saves time while also offering comprehensive results.
You increase the clickthrough rates
When you use an URL Shortener, you're making links more appealing and engaging. In addition, it's a powerful way to support your growth while empowering your messages. That can also lead to a higher clickthrough rate and more sales potential for any business.
Boosting the power of your brand
Nowadays, growing your brand is vital, and it's also easier to do than ever before. It's possible to create unique links that include your brand's name. That can be great for clients since it shows them you care about your brand image while offering them a sense of trust. A branded link is more imposing and empowering when compared to a general link.
Short links are easier to type/share
Short links are straightforward to share. That's the advantage, short links are excellent for social media, and many people prefer to type them manually or copy/paste them within seconds. The URL Shortener helps simplify the engagement process and boost the number of clicks you receive. The fact that you can also track links makes it highly efficient and a no-brainer to use every time.
It's a great idea to start using URL Shorteners today because they are very efficient and can boost your engagement rates. Plus, you can increase your branding efforts while making it easier for customers to remember your links. Short links are a pleasure to use, empowering your audience to browse your content and learn more. In addition, they add a sense of trust, especially if you use branded short links. Try a free URL Shortener today, and you'll see how much it can increase your engagement rates!
