Social media can provide you with excellent ways to boost your brand exposure. That’s why it makes sense to advertise your products/work & content on social media platforms, but the problem is that it can be hard to track whatever metrics, progress, and stats with regular tools to know exactly who to target your content at, and getting professional tools to do the task can be expensive to do this well-needed marketing requirement. That’s where the need for a smart-link service comes into play. With the help of a smart link, you can easily create an ideal marketing strategy and funnel for your business fast and easy. The good news is most modern URL-shortening services can help you create smart links sometimes for free or at a minimal cost based on the amount and usage, etc.
Measuring social media engagement with custom links
One of the main roles of shortened smart links is they can also analyze important metrics like clicks, location, and other factors. These can be very helpful when you want to see who clicked on your link, what link was clicked most, on what channel, etc. By using multiple smart links you can double down with a heatmap analyzer too, so you know exactly where people click and what content or product they liked the most. You will also see what brings more or less interest to your website, that way you can always improve and adapt as needed.
What kind of metrics should you focus on?
When you want to track social metrics, there are a few that stand out. For example, brand mentions, number of likes/ follows are some of the primary ones and tend to be very important, you will need to take them into consideration. In addition, reactions and comments, etc. If you have videos, you want to see the views and also view completion rate for the length of the video video. Not everyone will watch until the end, or many people skip through. These as just mentioned are key metrics most social media platforms allow you to view, access and track readily available in-app or on their website.
Then there are other things like location, reach, impressions, and shares, etc. Yes, checking how many people actively share your content on more than just that platform is going to help determine what other platforms may work great or even better for your business.
Conclusion
Using a custom smart link creation tool or a link shortener is a great idea if you’re looking for an efficient way to assess your social media success. There are lots of things you can learn from posts, like what goes well, what you can improve, and where you did anything wrong. The only way you can do that is via trial and error, but at the same time, a link with complete analytics can give you lots of well-needed data. That’s why we highly recommend using a link shortener tool and then studying its analytics so you can improve in the future!
